The Jolly Green Revolution – A Take on Present Day ‘Green’ Consumption Phenomena

The “Green” phenomenon if I may call it that, seems to have sprouted recently. In reality, it’s been an ongoing cycle, rather a wheel with spokes that represent different avenues of ‘green’ resources connected to the hub that powers the ongoing process. It’s just that those seemingly varied categories have come together and formed one-big ‘mulch-ball’ if you will, that’s rolling and impacting every aspect of our earthly existence.

It’s the ‘Jolly-Green Re-Cycle Cycle’! It seems like that ‘Jolly Green’ is affecting everyone in some way. We’re ‘going green’ either because we truly believe that it is the best way to preserve our natural resources and that it’s the best way to stay healthy, wealthy and wise. Or because, in ‘going green’ we would be rewarded in cash, credit or kind. And what a competition this phenomenon has stirred up in the commercial world!

Today, there’s a ‘green’ alternative for everything. For electronics, there are those ‘energy star’ appliances. Motorized lawn mowers have the reel-push manual counterparts competing to woo the consumer. To conserve energy we have energy-saver light bulbs as well as solar powered ones. The automobile industry which is struggling to keep it’s head above water is putting up a fight to compete in the contest to bring out the best-ever, energy-saving bio-fuel or electric car. Kudos to those automobile companies that are coming out with an impressive number of ‘green’ choices by way of rides.

Needless to say, we the ‘jolly green’ zombies will ‘dress to impress’. Yes, we will just ‘need’ to buy that new toy (oh, excuse me, electric car), to impress the management of our firm (specially if we’re getting the pay-off for the car) or just to make our next-door neighbor envious of our possessions. Enough said about the automobile industry – for goodness’ sake, what would we do without our cars? Going back to the ‘dress to impress’ part, there’s clothing that’s organic (USDA certified) cotton or silk to appeal to our sense of comfort and health and appealing to the broad notion that synthetic ingredients used to produce artificial fabric fibers are not suitable for sensitive skin types. This might apply to clothing we wear or bedspreads and bedsheets used in our bedrooms. Talking about sensitive skin, there are resources all over the Internet for ‘baby organic’ clothing and bedding, organic baby food and baby bath products to protect the health of our precious little ones!

For interior decor we can choose from an immense collection of handicrafts which are made, not by power-consuming machines but by artisans and human hands, from natural resources like bamboo, jute fibers, clay pottery, organic cotton, boiled silk fibers, and the list goes on. Even buildings are now being built ‘green’ and this involves environmental design keeping in mind energy and water efficiency and minimal consumption of natural resources.

Visit the garden section in any hardware or departmental store and you’ll find alternative plant food and fertilizers beside the chemical-loaded ones, organic soils, compost and kits and bins to start your own, even re-cycled planters as opposed to synthetically produced ones. For any of these and other products to be considered ‘green’ there are basic guidelines that are used to finally grade them as energy efficient, environmentally beneficial, naturally derived, re-cycle-able and ecologically safe.

Touching the core of human existence, food sources are categorized as natural, organic, farm-grown, as opposed to ‘genetically-altered’ vegetables, ‘hormone-injected’ meat, processed meats, refined grains and flours. The recent norm is ‘home-grown-organic’ which is supposedly even safer than farm-grown organic. And to propagate this belief, local neighborhoods and townships encourage ‘buy from your neighbor’ programs that help folks who grow their own vegetables to profit and benefit from their labor by selling and buying from each other. Is the ‘Go-Green’ phenomenon here to stay? From ‘curly’ lights and hybrid cars to ‘organic’ decor, clothing and food, even businesses are leading the way to ‘go green’. Yes..we are in the midst of a green revolution, for the better..or for the worse of the world’s massive population whether it be in terms of ethical, hygienic, or even religious implications.