Vehicle Graphics Design For Impact

Here are some of the basic “MUST’S OF VEHICLE GRAPHIC DESIGN”

Focus on ONE Person. Your ideal customer. Don’t try to appeal to the masses as this will dilute your message and appeal to NO one. Your ideal customer must feel like you are the perfect solution to their problem and you are communicating directly to them.

Create EMOTIONAL attachment by using powerful graphics. Different Graphics create different emotion in different individuals. The graphic of a mother cuddling a baby, will have the most impact on a new mother. Not only will you get their attention but you will establish credibility with them. This is extremely powerful since statistics show that most people buy on emotion and justify with logic.

Use a powerful slogan to position yourself in the mind of the customer. If your objective is to create mind share, you need to occupy a position in their minds so they instinctively associate you with a desired product, service of need.

For example, be the computer specialists that caters to the elderly, or the dry cleaner that offers free delivery, or the restaurant that kids eat for free, or the financial planner that specializes in services for young couples.

Being first is powerful, but being perceived as first is even more powerful. Being the only one, or specializing is also good. It creates positioning in the customer’s mind.

You are an expert, a consultant. Think of how you can accomplish this with your vehicle graphics slogan. If should be short and designed to be effective, for repetitive viewing.

The design of your graphics should be consistent with the style and type of vehicle for maximum impact. Remember that there are millions of dollars spent on extremely competent automobile designers by companies like Toyota, Honda, BMW, Nissan, Ford GM, and others to come up with designs that appeal to the masses.

Why not take advantage of their expertise, by enhancing the look rather than contradicting it. It will only stand to confuse your target customer and result in little or no emotional impact. I have seen many vehicles with elaborate graphics that simply do not work with the vehicle. I must confess that some of them have also been produced by us, but only because the customer insisted that this is what they wanted despite our recommendations.

I have also seen vehicles with very simple designs or very little graphic treatment that look extremely powerful and produce outstanding results. They also cost very little for the customer and were easy to create and install. Usually they were customers who had little if any preconceived ideal and simply said, “Here is what I want to accomplish, surprise me”.

LESS is MORE, design for a glance, but create lasting impression. Remember that your target customer is trying to navigate a vehicle, sometimes at high speeds and only two to three seconds to glance at your vehicle. If they are interested, based on the first glance, you may get a second glance and they might even slow down to memorize your URL.

You need to decide what information you would like them to remember most. The graphic, your caption or, your URL. Unfortunately, all of the above is not usually a reality, so at best two out of three is excellent.

Focus on the areas of most impact on the vehicle. The rear window and the sides over the rear wheel are the most powerful viewing areas while driving. Even though graphics look much cooler, and flows better on the sides of the vehicle. It is not very effective design strategy if you are focused on communicating to prospects while driving.

It’s difficult to look at a vehicle beside you for more that a second, without feeling like you are going to slam into it. Try it for yourself. It’s almost impossible to read anything on the sides unless it is over the rear wheels and you are behind the vehicle.

What about parked vehicles you ask? The sides are definitely a great resource as it allows for more and larger information, but graphics focused on the back and rear still work well if parked strategically. We do emphasize the sides more when designing for contractors as they spend a significant amount of time parked in neighborhood driveways, targeting cars and nosy neighbors driving by.

Control the flow of the reader. It is critical to control the three second glance from the reader so that they leave with maximum impact and information. The glance should first create interest or emotional attachment and make them feel like they want to know more. It should result in a second glance and leave with your URL or Phone number in memory.

The eyes will tend to go to a graphic first and then flow from left to right, so don’t put the graphic at the end of the caption and expect the customer to read the caption. This will only confuse them and they tune out.

Your Take-Away is the key to getting results. Remember that you want them to call you or visit your URL so make it easy for them to find it and remember it. The phone number or URL should flow naturally, as the third part of the three second glance.

Remember that you are designing for your ideal customer. What’s most important to them, your phone number or URL? If your current URL is long, then get a second one that is simple and easy to remember and have it linked to your current site.

It’s relatively easy to be successful with Vehicle Graphics… IF you understand Marketing.

The biggest obstacle is effectively communicating with your ideal target customer… The one that’s the best fit for your business and you for theirs.

It all boils down to the design and unfortunately its not always obvious.. even for an experienced designer…

Because the concept of an irregular three dimensional moving billboard is unique to most designers… most are used to working on a flat two dimensional pallet.

Here are some of the basic guidelines for YOU the Business Owner to help you achieve success with Vehicle Graphics Marketing

Here are some of the basic “MUST’S OF VEHICLE WRAP DESIGN”

Focus on ONE Person. Your ideal customer. Don’t try to appeal to the masses as this will dilute your message and appeal to NO one. Your ideal customer must feel like you are the perfect solution to their problem and you are communicating directly to them.

Create EMOTIONAL attachment by using powerful graphics. Different Graphics create different emotion in different individuals. The graphic of a mother cuddling a baby, will have the most impact to a new mother. You will get their attention but you will establish credibility with them. Statistics show that people buy on emotion and justify with logic

Use a powerful slogan to position yourself in the mind of the customer. Your objective is to create mind share so they instinctively associate you with the desired product, service or need.

For example… You must be the computer specialists that caters to the elderly, or the dry-cleaner that provides free delivery, or the restaurant that kids eat for free, or the financial planner that specializes in programs for young couples.

Being first is powerful but being seen as first is even more powerful. Being the only one, or specializing is very powerful. It creates positioning in the customer’s mind.

You are an expert or a consultant. Think of how you can accomplish this with your vehicle wrap slogan. If should be short and designed to be effective, for repetitive viewing.

The design of your graphics should be consistent with the style and type of vehicle for maximum impact. Remember that there are millions of dollars spent on designing vehicles by companies like Toyota, Honda, BMW, Nissan, Ford GM, and others to come up with designs that appeal to the masses.

Why not take advantage of their expertise, by enhancing the look rather than contradicting it. It will confuse your target customer and result little if any emotional impact. I’ve seen many vehicles with elaborate graphics that simply do not work with the vehicle. I must confess that some of them have also been designed by us, but only because the customer insisted that this is what they wanted despite our recommendations.

I have also seen vehicles with very simple designs or very little graphic that are extremely effective and produce outstanding results. They typically cost very little for the customer and were easy to create and install. Usually they were customers who had no preconceived idea and simply said, “Here is what I want to accomplish, surprise me”.

LESS is MORE, design for a glance, but create lasting impression. Remember that your target customer is trying to drive their vehicle, sometimes at high speeds and only two to three seconds to glance at your vehicle. If they are interested, based on the first glance, you may get a second glance and they might even slow down to memorize your URL.

You need to decide what you would like them to focus on. The graphic, your caption or, your URL. Unfortunately, all of the above is not usually a reality, so at best two out of three is excellent.

Focus on the areas of most impact on the vehicle. The rear window and the sides over the rear wheel are the most visible areas while driving. Even though graphics look much cooler, and flows better on the sides of the vehicle. It is not very effective vehicle graphics design strategy if you are focused on areas that are not visible while driving.

It’s very difficult to look at a vehicle that is driving beside you.. for more that a second, without feeling like you are going to crash into it. Try it for yourself. It’s almost impossible to read anything on the sides… unless it is over the rear wheels and you are behind the vehicle.

How about parked vehicles you ask? The sides are definitely a great resource as it allows for more and larger information, but graphics focused on the back and rear still work well if parked strategically. We do emphasize the sides more when designing for contractors, since spend a lot amount of time parked in neighborhood driveways, targeting cars and nosy neighbors driving by.

Control the flow of the information. The driver has less than three seconds to read the information. The glance should first create interest or emotional attachment and make them want to know more. It should result in a second glance and leave them with your URL or Phone number in memory.

The eyes will tend to go to a graphic first and then flow from left to right, so don’t put the graphic at the end of the caption otherwise they will not read it. This will only confuse them and they tune out.

Effective Targeted communication is the key to getting results. Remember that you want them to call you or visit your URL so make it easy for them to find and remember it. The phone number or URL should flow naturally.

Now I must confess that we are not always able to follow all of the guidelines above because of circumstances beyond our control, but we always use the guidelines above to check the final design. So if you are designing for results the above should be an integral part of your design process.

I wish you success with your vehicle graphics… now you are ready to choose a company to Design Your Vehicle Graphics.

Sheepskin – In Hot Weather? Not on Yer Life!

Did you know, or realize, that sheepskin is sold more often in warm climates, than in cold ones? Sheepskin (meaning the skin of the sheep with the fleece still intact) has a track record of being great in cold weather because of its insulating ability, which keeps the air around the covered area warm. That’s great for the cold–but the question above wants to know about hot weather.

Look at these facts about sheepskin: if you WEAR sheepskin, it will be too warm if the temperature reaches near 80 degrees. When the weather is over 80 degrees, everything becomes HOT! The exception is going to be your exposed skin–interested?

Find out why: Sheepskin is an excellent insulator from heat build-up on seats where you will be sitting. The fleece of sheepskin has air spaces around the hair fibers. In winter, warm air is trapped and circulates, keeping you warm. In summer, the hair fibers allow the air to circulate so you stay cool. The fleece breathes and wicks away any moisture from the body, so sweat is essentially eliminated. The sheepskin fibers can hold about 30% moisture, keeping the moisture away from your skin. This is how it works in BOTH winter and summer.

You may have been remembering sun-drenched places that usually scald you when you sit down, that, when covered with sheepskin, aren’t going to have that effect. Be thinking of not only vinyl seats, but also leather seats. These might include your car seats, your infant car seat, your motorcycle seat, your bicycle seat, your saddle seat, your riding cart seat, your wheelchair seat, your golf cart seat, your airplane seat(?) (yep, that one, too) and though not a seat, it can be scalding, your steering wheel. (Listed are the obvious surfaces that are usually in the sun. You may come up with more ideas. Ask, and it shall be covered!)). Additional comfort can be had year-round on inside seats, too, such as office chairs, that comfy recliner, stools that medical professionals sit on, and my favorite, a sheepskin pelt thrown over the back of your sitting chair.

You may be thinking—well, I have a polyester (or even a different kind of fabric) cover over my seat, and it does just fine. It sort of keeps me cool–not really cool, but sort of. It makes me hot when I sit on it too long. It’s a bit warm when the sun hits it, but the skin on my legs remains intact. Not really a good comparison. Sheepskin doesn’t get ‘warm’ to the point of ‘sort of” burning your legs, back, or whatever part hits the sunny area, but truly protects your skin from any inkling of a burn, and totally from sweating. Sheepskin is known for maintaining a consistent temperature, in heat or in cold. The benefit of knowing you can crawl into your vehicle with no bad memories is worth a whole lot! Summer is hot and everything touched by the sun becomes hot! Sheepskin tricks the sun so there’s no more blistering yer posterior!

How to Install the SPC Performance 72125 – Camber Arms For Infiniti G35 and Nissan 350z

SPC Performance’s arm/shim kit is the first on the market to provide a substantial amount of positive camber change. It has more than enough camber and caster change to correct cars that have been lowered, or for vehicles used in drifting. These new arms allow for precise changes when fine tuning suspension alignment angles necessary when racing or drifting. The hub and caliper shims extend out the center of the wheel making it possible for the forged and fabricated arm to make up to 5 degrees total camber change and +/- 1 deg. of caster change. Using a sliding and rotating ball joint, techs can fine tune both camber and caster to save tires and improve your handling and tire to surface contact. The kit includes everything you need, including the ABS sensor bracket, shims, and arms for both sides of the vehicle. Fits G35 and 350Z applications.

Adjustment Range

Camber: -1.5 degree to +3.5 degree Caster ±1.0 degree

Installation Time: 1.8 hr/side

Required: 1 kit per axle

APPLICATIONS

Infiniti: 2003 – 07 G35 Coupe. 2003 – 05 Sedan

Nissan: 2002 & 2008 350Z

Before beginning, Record the alignment readings, determine the amount of caster and/or camber change needed. Installing the control arm alone should provide +.5 degree to -1.5 degree of camber change along with stated caster change.

If more camber change is needed install the hub shim kit which will provide an additional 2 degrees of positive camber.

Control Arm Installation

1. Always check for loose or worn parts, tire pressure and tire wear.

2. Raise vehicle by body pinch welds and support with jack stands. Remove front tire and wheel assembly.

3. Remove the cotter pin and nut from the upper ball joint and remove the ball joint from the spindle. Support the spindle.

4. Remove the bushing bolts holding the upper control arm to the body. Remove the upper control arm.

5. Using a small puller, remove the ball joint stud seat from the stock ball joint.

6. Install the new adjustable control arm into the vehicle and lightly tighten bushing support bolts. Match up the new arm with the old arm to make sure the correct arm is installed on each side.

7. If caster adjustment is necessary, loosen and remove the large adjusting nut washer from the upper ball joint, then remove the ball joint assembly from control arm. Separate the lock plate from the engagement hex and rotate it as illustrated in Fig #1 for the required caster change then press it back onto the engagement hex

8. Reinstall the adjustable ball joint assembly back into the control arm. Install the washer and nut and lightly tighten.

9. Install the stock ball joint upper seat onto the ball joint stud then install the stud into the spindle, Install the supplied flat washer and then the supplied ball joint castle nut and tighten to 40-46 lb-ft. (54-63 Nm) Install a new cotter pin.

NOTE: Make sure to install flat washer under castle nut to prevent control arm separation from the spindle.

10. Load suspension to normal ride height and tighten upper control arm bushing bolts to 48-55 ft-lb (65-75 Nm).

11. If shim kit is not required, follow steps 10 through 12 below.

Hub Shim Kit Installation

1. Remove brake caliper and support it out of the way so there is no strain on the brake line then remove brake rotor.

2. Remove the ABS sensor on the back of the hub.

3. Remove the 4 bolts holding the bearing hub and remove the hub from the spindle along with the brake shield. Use caution not to damage the back of the bearing hub that supplies the ABS signal.

4. Install the hub spacer so the thickest part of the shim is up and all 4 bolt holes line up properly.

5. Install the plastic dust shield so the ABS sensor opening is pointed straight up towards the very top hub retaining bolt hole. Now install the bearing hub and brake shield. Use the two longer supplied bolts on the top two hub bolts. The bolt with the threaded 8mm hole is installed at the top of the hub directly above the opening in the plastic dust shield. Use the stock bolts on the lower two holes. Tighten bolts to 58-72 ft-lb (78-98Nm).

6. Using the stock ABS bracket bolt install the ABS sensor onto the top hub retaining bolt using the two supplied shims and the retaining bracket as illustrated in Fig #2. Tighten the bolt making sure the ABS sensor does not touch the rotating bearing hub. Fig #3

7. Reinstall brake rotor.

8. Install the caliper spacer between the caliper mount and caliper with the thickest part up. Tighten caliper bolts to 112 lb-ft (150Nm). Make sure brake rotor turns freely.

9. Reinstall the tire and wheel assembly. Remove the vehicle from the jack stands, and lower the car.

10. Determine the amount of camber change needed and verify caster reading. Raise the vehicle far enough to have access to the camber adjusting nut.

11. To adjust camber, loosen the adjusting nut and move the adjustable ball joint in or out in the control arm slot to obtain the desired camber reading then torque the adjusting nut to 120 lb-ft. (162Nm).

Always check for proper clearance between suspension components and other components of the vehicle.

12.Recheck alignment readings, adjust toe, and road test vehicle. Confirm that Anti-Lock Brake and Traction Control systems are working properly.

13. If hub shim kit is installed and the ABS or Traction Control light is illuminated the air gap will need to be adjusted as follows:

a. Remove the ABS sensor retaining bolt and bracket. Remove one shim and reinstall bracket, sensor and bolt. If an issue is still present the second shim can be removed.

b. The ABS sensor gap can be checked if needed. Using a non-magnetic feeler gauge check the gap between the sensor and back of the bearing hub. There should be no more than.016″ (.41mm) gap and the nose of the sensor should be square with the hub. If both shims are removed make sure the nose of the ABS sensor does not touch the rotating hub.

The Winning Mindset For Creative Solutions Under Pressure

For fifteen years, part of my job was to come up with creative ideas-every week, under extreme time pressure, with roughly a million people watching.

I was good at it.

Really good.

But I didn’t start out being good at coming up with creative ideas under pressure. I had to learn.

In my case, creative ideas were necessary because I was the Executive Producer of a hit comedy TV show. In your case, creative ideas are necessary because the outcome of your situation may depend on them.

True, there are some high-pressure situations that don’t require creativity-particularly those that involve repeated physical actions. Shooting the game-determining free throw, for example, doesn’t require a great deal of creativity. It’s definitely high-pressure, but it’s accomplished more or less by rote.

Same with landing an airplane. Take it from me, a private pilot. I’ve made hundreds of landings and, aside from those first ones when I was just learning, they’re pretty much routine. And they’re even more routine for an airline pilot, who has made thousands and thousands of landings. They don’t require a great deal of creativity.

Until something goes wrong.

On July 19, 1989, United Flight 232, en route from Denver to Chicago, lost all three hydraulic systems 37,000 feet above the earth. What this means, in layman’s terms, is that all flight controls were instantly rendered useless. Imagine if you were driving on a highway and all of a sudden neither your steering wheel or brakes did anything at all. Now imagine you’re seven miles up in the air, traveling 500 miles an hour, with nearly 300 people in your car.

That’s pressure. And it required creativity.

Together, the crew discovered that they could maneuver the plane, albeit crudely, by manipulating the throttles on the multiple engines. It wasn’t perfect. The right wing scraped the runway upon landing, and the plane caught on fire. Nearly half the people on board died. But over half lived. Why?

Because the crew came up with a creative solution, in the middle of one of the most pressure-filled situations imaginable.

Your high-pressure situations may not be that dire-in fact, I feel pretty safe in predicting that they never will be. But, unless you’re shooting that free throw by rote muscle memory, they’re likely to require the same kind of creativity.

So here’s the key mindset you need to have in that situation: don’t rule anything out.

“That’s crazy talk-let’s get back to reality!”

“I’m not going to listen to an idea that comes from a lowly intern!”

“That won’t work, because engines aren’t meant to turn the airplane!”

When the pressure is on, does it matter how far-fetched the idea may seem, or who came up with it?

Of course not. All that matters, at that moment, is a successful outcome.

So put your ego aside. Listen to all ideas.

Because that idea that you’re about to rule out… could be the one that saves the day.